For quite some few years now, Apple has remained the most profitable company in the world with over 100,000 employees. Steve Jobs and Steve Wozniak started the company from the Silicon Valley garage in 1st April of 1976. The company is now much different today from what it was during its early days, Apple plans to move into its new multi-billion dollar headquarter in Cupertino, California next year.
Apple has recorded business success better than any other American company during the last few decades. Last year alone, Apple recorded a whopping $53 billion dollar in pure profit; business analysts predicted that the company sold over 6 units of one of its products for every single second during the last year.
Consumers all over the world use Apple’s over 1 billion products ranging from iPods, iPhones, iPads, Macs and Apple Watches. These products have been admired by almost everyone, while these products sell pretty well every year, Apple largely depends on the iPhone devices for two-third of its total revenue.
Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on 1st April 1976 with a mission to manufacture and sell personal computers. Ronald Wayne being the third co-founder who wrote the company’s original partnership agreement had a 10 percent share of the company. However, Wayne sold his 10 per cent share for $800 just 12 days later. Until today, Wayne claims he has no regret over this decision he took 40 years ago, a stake which would have been some $60 billion of worth in the present day.
Apple introduced its first computer kit in July 1976 named Apple I, this was single-handed device designed by Steve Wozniak and went on sale that same month market-priced at $666.66 (adjusted as $2772 for 2016 dollar inflation). By September 1980, sales for Apple I grew to about $118 million representing an annual growth rate of 533 per cent.
Apple II and Apple III were introduced in the year 1977 and 1980 respectively all designed by Steve Wozniak. These successors of the Apple I computer saw enormous upgrades such as the use of Floppy Disk as data storage instead of cassette tapes in Apple I. Steve Jobs and other Apple employees visited Xerox PERC in December 1979 where they were convinced that all future computers would user Graphical User Interface (GUI) for user interaction. Following this, Apple began working on Apple Lisa on a mission to compete with Microsoft and IBM.
In 1985, Apple Board of Directors had a meeting and removed Steve Jobs from his managerial duties after he had a misunderstanding with the then Apple CEO John Sculley. After the board of directors sided with Sculley in this argument, they removed Jobs from his managerial duties at the company he co-founded, Jobs resigned and founded another startup, NeXT Inc. that same year.
John Sculley continued to lead Apple as its CEO from 1983 until 1993. During his leadership, sales at Apple increased from $800 million to $8 billion though, many attributed this success to the fact that he chaired the company when Apple was already regarded as highly profitable company.
After finalizing deals with NEXT, Jobs was returned back to Apple as an advisor and interim CEO after board of directors removed Gil Amelio as its CEO over low record of stock and financial loss cases. Jobs quickly started restructuring the company and made numerous changes and improvements as well as new innovations. During that time, Jobs announced the company’s partnership with Microsoft to release newer version of Microsoft Office for the Macintosh. Apple Online Store was also introduced during the month of November that same year as well as the all-in-one Macintosh iMac 128K.
In October 2001, Apple debuted its first digital portable audio player, iPod with the marketing slogan “1000 songs in your pocket”, iPod made over 100 million units successful sells within six years. Two years later, Apple introduced the Apple’s iTunes Store which allowed users to download songs at the price of $0.99 for each song and direct integration with iPod device. By second quarter of 2008, iTunes store had over 1 million downloads, making it the leader in online music download service.
In January 2006, Apple announced the MacBook Pro and iMac computers; first Apple computers to use the Intel’s Core Duo CPU. During the second quarter of 2009, Apple secretly announced that it would start building microchips. Apple made it possible for Mac owners using the Intel CPU to install Windows XP and Windows Vista while still running Mac OS X operating system.
2007 saw the success of Apple-owned mobile phone devices with the introduction of iPhones. Therefore, the company dropped and changed its name from Apple Computer Inc. to Apple Inc. according to the keynote speech delivered by Jobs that the company had shifted its focus from to computers to general consumer electronics. The first iPhone device went on sell to the public in United States on January 9, 2007. Apple’s must recent iPhone device is the iPhone SE which was unveiled on March 22, 2016. The year following the release of first iPhone device saw the launch of App Store designed to sell third party apps.
In June 2010, Apple introduced the iPhone 4, first iPhone to be equipped with true multitasking and other high end smartphone technology like video calling, fast performance etcetera.
Jobs announced in January 2011 that he would take a medical leave of absence to allow him focus on his health. Tim Cook took over Jobs’s managerial duties until October 5, 2011 when Apple announced the death of Jobs. However, despite his announcement about taking medical leave, Jobs surprisingly took to stage and announced the launch of iCloud service that allows iPhone and iPad users to synch their music, photos, videos and other files to a secured online storage service. The iCloud service is believed to be the last product Jobs announced just before his death.
Between 2011 and 2012, Apple announced the iPhone 4S and iPhone 5 models which introduced the Apple’s Intelligent Personal Assistant software, the Siri. These two models also came with improved camera and other phone features not available on predecessor versions. Apple recorded a massive sell record with iPhone 5 which received over 2 million pre-orders. Third and fourth generation iPads and the iPad Mini were also released during this year which inclusively featured the Retina Display technology. Again, Apple also released the 13-inch MacBook Pro, iMac and Mac Mini during this year.
Apple also entered the wearable technology market and in September 2014, Cook announced the Apple Watch consisting of fitness tracking capabilities and other smart features. The Apple Watch must be used in combination with an iPhone 5 or later device running iOS 8.2 through the use of Bluetooth to function.
Early 2016, Apple was ordered by a District Court in Los Angeles to build a “backdoor” for its iPhone 5C connected to San Bernardino shootings that happened in December last year. According to the court, the backdoor access would allow the FBI to carry out its investigations seamlessly. If the backdoor was built for the government and the FBI, such action would have caused Apple and its customers a huge damage, CEO Cook stood firm in defense to this.
In a statement released by Apple, Cook said:
“such a move would undermine encryption by creating a backdoo0r that could potentially be used in the future on devices”
“Once created, the technique could be used over and over again, on any number of devices. In the physical world, it would be the equivalent of a master key, capable of opening hundreds of millions of locks — from restaurants and banks to stores and homes. No reasonable person would find that acceptable.”
Apple’s first forty years were superb where the company was transformed to a highly successful one; technologies that changed our world have been invented. Every product Apple makes is unique and excellent. This company will as well continue to create products that keep giving definition to our ever-changing world.